I read your website, but what are your REAL values?
Do you really understand your company values? We find most people in organizations don’t. Even if people can recite the official values, if they’re generic and off-the-shelf they probably don’t evoke meaning for most people. Values need to be true, compelling and distinct. If they’re not, they won’t drive and unite your culture…
Read More
Avoid Business Model Myopia & Build a Category Leading Brand
To be a major value-creating winner in the future, each enterprise must move out of the comfort of its current business model. It must challenge itself to envision an expanded, innovating category and shape its future business model to capitalize on the opportunities the newly defined category offers…
Read More
