To be a major value-creating winner in the future, each enterprise must move out of the comfort of its current business model. It must challenge itself to envision an expanded, innovating category and shape its future business model to capitalize on the opportunities the newly defined category offers…
Read MoreEverybody wants to sell products and build a great brand…right? The best way to do this is to push the envelope of your thinking to sell solutions and create a category…
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